The Marketing for Your Business Bundle is the ideal training solution for any small business owner who is looking to increase their exposure and conversions. Marketing will help you to put your business in front of the right people, building awareness, and most importantly, making profits and a sustainable return on investment for the money you spend.

This four-course package will teach you how to use the power of social media, which has become one of the biggest tools in marketing to businesses of all sizes, combined with how to effectively use your marketing budget to smash sales targets and how to create campaigns using Google’s AdWords platform to drive traffic to your website and products/services. All of this is rounded off by a course which specialises in marketing for small businesses, to help you make a big impression.

KEY LEARNING POINTS

• Describe the value of social media to your marketing plan
• Create and launch a social media marketing plan
• Select the right resources for a social media marketing team
• Define how to use social media to build an internal community
• Use metrics to measure the impact of a social media plan
• How to manage difficult social media situations
• Describe features of some of the key social media sites, including Facebook, Twitter, and LinkedIn
• Decide whether a blog adds value to a social media plan
• Speak about specialty sites and social media management tools
• How to stay on top of social media trends and adjust your plan as the digital world evolves
• Describe the essential elements of a marketing plan, no matter the size of the business
• Apply tools and strategy to create a marketing plan that supports the growth of your small business
• Use six steps to create, implement, and review a marketing plan
• Leverage the best of Internet and social media marketing
• What is meant by the term “marketing”.
• How to use low-cost publicity to get your name known
• How to develop a marketing plan and a marketing campaign
• How to use time rather than money to market your company effectively
• How to perform a SWOT analysis
• Define Google AdWords and PPC
• Set up keywords lists and groups
• Find tracking and statistical information
• Describe conversions from click throughs
• Decide whether you will write your own ads or enlist help from third party companies

ADVANTAGES OF THIS COURSE

• Utilise the power of social media to boost your marketing campaigns and ROI
• Implement your knowledge as soon as you finish the course
• Understand the difference between different social media sites and which ones would be best suited to your business
• Create and launch your own social media plan
• Understand the Internet and social media marketing to help boost ROI for minimal cost
• Manage your campaigns and budgets effectively through create, implementing, and reviewing your own marketing plan
• The course states that it’s marketing for small businesses, but these strategies and plans can be implemented into organisations of any size
• Transferable skillset through companies in any industry
• Utilise the SWOT analysis for a more detailed breakdown and summary of things that will work and things that won’t
• Tips for networking so that you can make your effort a success
• Build and manage effective Google AdWords campaigns to boost company ROI
• Understand AdWords terms and definitions
• Create an AdWords strategy for your organisation
• Design eye-catching ads and know how to make them rank highly